Introduction to Business

Introduction

In your hands is a unique and timely new student-driven product with the following key characteristics.

• •This is a primer, not a lengthy (and expensive) textbook.
• •This primer presents the functional areas of business, a term used by businesspeople to identify the key topics all businesses must pay attention to in order to be successful (e.g., entrepreneurship, small business development, finance, going global, big data, marketing, management, and more).
• •This primer is a career teaching guide to help students decide what aspects of business might be of greatest interest. My hope is that students utilize this text to advance their scholastic and subsequent career decisions.

This is not your standard textbook. It reverses the outdated ...