Management
This primer has focused on the fundamental building blocks of business, including legal structures, growth strategies, options for going global, entrepreneurship, small business development, equity and debt financing, big data, marketing, and public relations. We have covered a lot of material with the intention of grounding you in the key facets of starting and running a business.
What Is a Business?
An organization
comprised of people
who produce goods and services
to sell
to earn a profit
distributed to stakeholders
Now we come to our last functional area of business: management. I saved management for last because you already know something about this topic. We considered, for example, marketing skills that will enable ...
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