Marketing
With big data as an explosive new reality fueling sales, advertising, and merchandising, we now turn to an exploration of how marketers are responding.
Big data is the mechanism used by social marketers whose aim is to change human behavior, ideas, and attitudes within a targeted consumer group.
Successful marketers are astute observers of human behavior. They are skillful researchers, as demonstrated by the breakthroughs in big data collection and analysis. Marketers are also quick to adapt to new business environments.
Successful marketers are astute observers of human behavior. They are skillful researchers, as demonstrated by the breakthroughs in big data collection and analysis. Marketers are also quick to adapt to ...
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