CHAPTER 4

Growth

Thus far, we have defined what a business is, considered different types of business structures with an eye toward helping you select the business model that suits your interests, and considered how your business fits into the $20 trillion U.S. economy, with its business cycle fluctuations and 35.2 million enterprises competing with one another.

Next, we will explore ways that you can grow your business through the production of goods and services, another piece of our definition of business.

What Is a Business?

An organization

comprised of people

who produce goods and services

to sell

to earn a profit

distributed to stakeholders

For most businesses, the ultimate aim is to grow in size and scope in order to increase revenues ...

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