Book description
Link business intelligence to the Web! Technologies, integration, and applications.
Internet-enabled business intelligence: from planning to profit
In-depth coverage of integration and key enabling technologies, including Java and XML
Advanced analysis and profiling: understand customers better, and respond faster
Clickstrean analysis: understanding how customers use your site
Linking data warehouses to CRM and other enterprise/value chain systems
This is the first start-to-finish guide to planning, deploying, and profiting from Internet-enabled data warehouses. Leading business intelligence specialist William Giovinazzo covers every enabling technology, every analysis approach, and every key challenge you'll face in linking business intelligence to the Web. From infrastructure integration to state-of-the-art profiling and wireless applications, Giovinazzo shows how everything fits together—and exactly how to use Web-enabled data warehouses to deliver powerful ROI in your business.
How the Internet enhances your business intelligence infrastructure
Leveraging key enabling technologies: Java, XML, XSL, and more
Breakthrough analysis techniques: understand customers better, and respond faster!
Integrating data warehouses with CRM and other enterprise and inter-enterprise systems
Establishing common warehouse metadata
Drawing on the clickstreams generated by your Web and e-commerce sites
Personalization techniques that work
Table of contents
- Copyright
- Acknowledgments
- Introduction
-
1. The Solution
- 1. The Solution
- 2. Evolution to e-Enterprise
- 3. Internet-Enabled Business Intelligence
- 2. Making the Internet Work
-
3. The Software of the Internet
- 7. Empowering the Internet-Enabled Information Infrastructure
- 8. Java
- 9. eXtensible Markup Language
-
10. Common Warehouse Metadata
- 10.1. What Is Metadata?
- 10.2. Metadata and IEBI
- 10.3. Types of Metadata
- 10.4. The Central Metadata Repository
- 10.5. Enterprise Data Model
- 10.6. OMG & OMA
- 10.7. Common Warehouse Metadata Interchange
- 10.8. The CWMI Architecture
- 10.9. XML Metadata Interchange
- 10.10. Summary
- 4. Building Relationships Over the Internet
Product information
- Title: Internet-Enabled Business Intelligence
- Author(s):
- Release date: September 2002
- Publisher(s): Pearson
- ISBN: 0130409510
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