Exporting as a Foreign Market Entry Strategy
13.1 Understand exporting as a foreign market entry strategy.
Exporting refers to the strategy of producing products or services in one country (often the producer’s home country) and selling and distributing them to customers located in other countries.
Because it entails limited risk, expense, and knowledge of foreign markets and transactions, most companies prefer exporting as their primary foreign market entry strategy. In a classical scenario, the focal firm retains its manufacturing activities in its home market but conducts marketing, distribution, and customer service activities in the export market. Today, many MNEs based in advanced economies locate manufacturing in another country—usually ...
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