Analyzing Organizational Readiness to Internationalize
12.1 Understand how firms conduct a formal assessment of readiness to internationalize.
Before undertaking an international venture, the firm should conduct a formal assessment of its readiness to internationalize. An evaluation of organizational capabilities is useful both for companies new to international business and for those with considerable experience. Such a self-audit is like a SWOT analysis—that is, an evaluation of the firm’s strengths, weaknesses, opportunities, and threats.
When assessing the firm’s readiness to internationalize, managers examine their organization to determine the degree to which it has the motivation, resources, and skills necessary to engage in international ...
Get International Business: The New Realities, 5th Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
