The Integration-Responsiveness Framework
11.3 Describe the integration-responsiveness framework.
Global integration is the coordination of the firm’s value-chain activities across multiple countries to achieve worldwide efficiency, synergy, and cross-fertilization to take advantage of similarities between countries. Firms that emphasize global integration are typically found in global industries. They make and sell products and services that are relatively standardized—that is, uniform or with minimal adaptation—to capitalize on converging customer needs and tastes worldwide. Such firms compete on a regional or worldwide basis. They seek to minimize operating costs by centralizing value-chain activities and emphasizing economies of scale. ...
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