International Business: The New Realities, 5th Edition

Managerial Implications of Culture

1. 3.6 Understand managerial implications of culture.

Although culture shapes behavior generally, it also plays a major role in cross-border business. Let’s consider the nature of culture at three distinct levels. Exhibit 3.15 suggests that company employees are socialized by three cultures: national culture, professional culture, and corporate culture.32 Working effectively within these overlapping cultures is challenging. The influence of professional and corporate culture tends to grow as people are socialized into a profession and workplace.

Exhibit 3.15

National, Professional, and Corporate Culture

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