Models and Explanations of Culture
3.5 Learn models and explanations of culture.
Scholars have developed several explanations for gaining deeper insights into the role of culture. In this section, we review cultural metaphors, E. T. Hall’s high and low context cultures, and Hofstede’s dimensions of culture.
Cultural Metaphors
Martin Gannon offered an insightful analysis of cultural orientations.24 In his view, a cultural metaphor refers to a distinctive tradition or institution that is strongly associated with a particular society. It is a guide to deciphering people’s attitudes, values, and behavior.
For example, American football is a cultural metaphor for traditions in the United States, such as being a team player and having a strong ...
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