Why Study International Business?
1.5 Appreciate why you should study international business.
There are many reasons to study international business. We examine them from the perspectives of the global economy, the national economy, the firm, and you as a future manager.
Facilitator of the Global Economy and Interconnectedness
International business is transforming the world as never before. In the past 50 years, international trade and investment have experienced unprecedented growth. Since the 1980s, emerging markets have provided new impetus to worldwide economic interconnectedness. These fast-growth developing economies—some 30 countries, including Brazil, Russia, India, and China, the so-called BRICs—are experiencing substantial market ...
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