International Business: The New Realities, 5th Edition

Long description

The details are as follows:

Step One: Assess global market opportunity

• Managers assess the firm's readiness to internationalize and choose the most appropriate country markets and partners (as explained in Chapter 12).

Step two: Organize for exporting

• Managers make decisions about the degree of the firm's involvement, resources to be committed, and the type of domestic and foreign intermediaries to hire.

Step three: Acquire needed skills and competencies

• The firm acquires skills and competencies to handle export operations, trains staff, and engages appropriate facilitating firms (such as freight forwarders, bankers, and international trade attorneys).

Step four: Implement exporting strategy

• Managers make decisions about product adaptation, ...