Chapter 1
∗ India Trade Promotion Organisation (ITPO), located at Pragati Maidan, is the nodal agency of the Government of India for promoting the country’s external trade. ITPO, during its existence of nearly three decades, in the form of Trade Fair Authority of India and Trade Development Authority, has played a proactive role in catalysing trade, investment and technology transfer processes. Its promotional tools include organising of fairs and exhibitions in India (depicted in the picture is one such exhibition) and abroad, Buyer-Seller Meets, Contact Promotion Programmes, Product Promotion Programmes, Promotion through Overseas Department Stores and Market Surveys and Information Dissemination.Photo by Ivan Lam
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