CHAPTER 5

Immersive Communication

It’s Not About the Technology, It Is About People and Persuasion

Only recently I discovered that my brother Lachlan used to work down the hall from Nokia Research Lab guru Tapani Levola in Finland. I visited my brother back in 2010 and walked through the gorgeous green, sweet fragranced forests near Tampere; heard his stories about sauna rooms next to meeting rooms at Nokia; and shared in his delight that he was encouraged to take breaks and go to the gym during the workday when he wasn’t feeling creative. But, I hadn’t actually known what he did for work, except that he had seven patents related to 3D imaging or holograms, or perhaps something to do with how we see images on flat screens. When Lachlan and I ...

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