CHAPTER 1

Good, Better, Best Strategic Internal Communication

The Technological Revolution Is Here

The perky but somewhat monotone American voice sang the praises of internal communication while corporate images flashed across the screen.

A few months ago, Keith, one of my graphic designer friends in Johannesburg, South Africa, was playing around with making a fully AI-generated video, using different products to generate the script, static images and videos, enhancements, and even an AI-generated voice-over. It was a one-minute video on the benefits of internal communication using only AI tools: he’d used ChatGPT for the script, 11ElevenLabs for speech synthesis of the voice-over, and Mubert for the soundtrack. He experimented with Leonardo ...

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