7The Process
For the purposes of this part of the book, we are going to assume that your goal is to create an interactive product that you are going to sell.
We have briefly overviewed the categories of interactive products that exist. They are gaming and entertainment, information, commerce, and distance learning. The products can be delivered on the Internet, via CD-ROM, or on DVD, and eventually they will be delivered by entirely new presentation systems such as handheld devices, interactive television, and location base experiences.
Surprisingly enough, the method for creating the product and starting the business to launch the product are remarkably similar for most interactive businesses. So this chapter will serve as a brief overview ...
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