Chapter 9DATA ANALYSIS, INTERPRETATION, AND PRESENTATION
- 9.1 Introduction
- 9.2 Qualitative and Quantitative
- 9.3 Basic Quantitative Analysis
- 9.4 Basic Qualitative Analysis
- 9.5 What Kind of Analytic Framework to Use
- 9.6 Tools to Support Data Analysis
- 9.7 Interpreting and Presenting the Findings
9.1 Introduction
The kind of analysis that can be performed on a set of data will be influenced by the goals identified at the outset and the data gathered. Broadly speaking, a qualitative analysis approach, a quantitative analysis approach, or a combination of qualitative and quantitative approaches may be taken. The last of these is very common, as it provides a more comprehensive account of the behavior being observed or the performance being measured.
Most analysis, whether it is quantitative or qualitative, begins with the initial reactions or observations from the data. This may involve identifying ...
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