CHAPTER 9

Stretch Imagination Chi

True success is achieved by stretching oneself, learning to feel comfortable being uncomfortable.

—KEN POIROT

Every time our cat, Gypsy, wakes from one of her many long naps, her first action is to stretch. “As a cat stretches,” says Andrew Cuff, a researcher at the Royal Veterinary College in London, “it activates all of their muscles and increases their blood pressure, which increases the amount of blood flowing to the muscles and also to the brain. This helps wake cats up and makes them more alert.”1 Since her stretches look a lot like Tai Chi movements, we wonder if she is balancing her chi!

Wide awake and alert (be all … there) is a crucial part of an effective co-creation partnership. It creates an animation ...

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