CHAPTER 2
Witness Your Customer through an Anthropologist’s Lens
You can observe a lot by just watching.
—YOGI BERRA
Because of Winn-Dixie was a 2005 hit movie based on the best-selling novel by Kate DiCamillo. In one scene the movie’s star, ten-year-old Opal (played by AnnaSophia Robb), and her new dog Winn-Dixie visit the local storytelling librarian, Miss Franny.
The storyteller spins a tale about her great-grandfather, who created a candy factory that baked feelings of sadness into a sweet candy he called Litmus Lozenges. Miss Franny gave Opal a decorative can of the antique candies to share with her friends. When Opal gave a piece to her seven-year-old best friend, Sweetie Pie, she put the candy in her mouth and exclaimed, “It tastes like ...
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