CHAPTER 5

Manage Relationships with the Players’ Families, Medias, and Colleagues

Over time, being football agents has increasingly become a job similar to the figure of great managers for important personalities, VIPs, or top politicians, who have an increasingly busy life, sometimes over the top, to allow themselves to manage everything. If we connect the extra football commitments that certain personalities in the world of football have (sponsors, commercials, hosting on TV/radio, etc.), it is clear that the time to take care of other things, weekly trainings and private life excluded, is short.

The Family

Private life, indeed. Too often, the fundamental impact that the family has on the performance of footballers is underestimated. The clubs ...

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