Chapter 2
1. Netflix Qwikster
Chapter 3
1. National Association for Convenience Stores
2. Toyota Prius
Chapter 5
1. University of Alabama athletic department
2. Johns Hopkins University
3. Airline Deregulation Act
4. Priceline and Hotwire
5. American Airlines and Delta Airlines
6. Marriott Corporation
Chapter 6
1. Disney World
2. Quicken
3. DirecTV
4. McDonald’s Corporation
5. IBM versus United States
6. United States versus Paramount Pictures, Inc.
7. United States versus Loew’s, Inc.
8. Apple iPhone
9. Dell Computers
10. Gillette Fusion Power
11. Walmart Corporation
12. Costco and Sam’s Club
13. Microsoft Windows Live One Care
14. Universal Studios Portofino Bay Hotel
Chapter 7
1. Groupon
Chapter 8
1. Amazon
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