Overview
A company must excel in two seemingly parallel ways to become a leader in global markets with innovative product differentiations. First, the company should constantly build and refresh its market segments with innovative and differentiated products, so that it grows with the critical capabilities needed to stay ahead. Second, they should proceed systematically in planning and implementing business projects, integrating the internal and external factors to work together in an ever-changing competitive environment. Most companies have recognized that cross-functional process of implementing business projects builds functional excellence. This chapter addresses the factors of internal and external environment ...
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