CHAPTER 4

Why Do Companies Find It So Hard to Innovate

Many companies struggle with the implementation of new technologies, and as previously discussed, the larger and more traditional the company, the more challenging the process can become.

It is not uncommon for successful entrepreneurs to attempt to apply their knowledge and expertise to new domains, only to find that they face significant challenges when trying to establish connections with traditional corporations. Overall, innovation requires a willingness to take risks, invest in research and development, embrace change, and foster a culture of creativity and experimentation. Companies that are able to overcome these barriers and prioritize innovation are more likely to succeed in today’s ...

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