CHAPTER 3

A Company’s Journey Toward Innovation

In these ever-changing times with dire business headwinds, how companies quickly innovate could be their lifeline into the future. Whenever a company decides to go down the path of trying to become more innovative, there is almost always the debate of Internal versus External. In other words, could the company do it all in-house with its own resources, or should it go external and collaborate with another company.

Going external does not always simplify the process and minimize disagreements. There is often a conflict between the right approach, whether it involves buying, investing, or partnering for mutual benefit.

Further in the book, I will explore different approaches to onboarding innovation ...

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