Abkürzungsverzeichnis
| ABS | Antiblockiersystem |
| ADR | Average Daily Rate |
| AHGZ | Allgemeine Hotel- und Gastronomie-Zeitung |
| AVM | Audi Value Management |
| AWP | Allianz Worldwide Partners |
| B2B | Business-to-Business |
| B2B2B | Business-to-Business-to-Business |
| B2B2C | Business-to-Business-to-Consumer |
| B2C | Business-to-Consumer |
| BMBF | Bundesministerium für Bildung und Forschung |
| BMWi | Bundesministerium für Wirtschaft und Technologie |
| BRICS | Brasilien, Russland, Indien, China und Südafrika |
| CEO | Chief Executive Officer |
| CFO | Chief Financial Officer |
| CLV | Customer Lifetime Value |
| CLV-M | Customer Lifetime Value Management |
| CRM | Customer Relationship Management |
| DEHOGA | Deutscher Hotel- und Gaststättenverband e. V. |
| DNA | Deoxyribonucleic Acid |
| DZT | Deutsche Zentrale für Tourismus ... |
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