CONTENTS
PART ONE: TURNING RHETORIC INTO REALITY
1 The New Innovation Challenge
More Buzzword Than Core Competence
Toward a Systemic Understanding
2 Creating the Preconditions for Innovation
Innovation Challenges and Leadership Imperatives
3 Building a Foundation of Novel Strategic Insights
The Four “Lenses” of Innovation
Leveraging Competencies and Assets
Understanding Unarticulated Needs
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