CHAPTER 1
The New Innovation Challenge
IMAGINE IF EVERY PERSON in your firm came to work every day believing their ideas could influence the destiny of the company.
Imagine if every corner of your organization was pulsing—at all times—with radical, rule-breaking concepts for new products, services, strategies, and businesses, providing you with a continual flow of innovations with which to delight your customers, confound your competitors, and richly reward your shareholders.
Imagine you could go online 24/7 and get a comprehensive, realtime window on your company’s global innovation activities—a dashboard that showed you how many ideas were being produced, which parts of the world they were coming from, how fast they were progressing through ...
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