Contents
Chapter 1 A Tale of Two Companies
Chapter 4 Cooking Together: Collaboration
Chapter 5 Mix Well: Informal Networks
Chapter 6 Stir and Let Go: Freedom
Chapter 8 Sprinkle in Inspiration: Personal Creativity
Chapter 9 Look Outside: Market Orientation
Chapter 10 The Heart of the Soup: Innovation Focus
Chapter 11 Don’t Forget the Steps: Processes
Chapter 12 Be Fluid: Flexibility
Chapter 13 The Gravy: Resources
Chapter 14 Add Variety: Diversity
Chapter 16 Getting the Ingredients Together
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