5 Building a culture of continuous innovation
Jong Gyu Park and Wesley E. Donahue
It is crucial for organizations to build and maintain a culture of continuous innovation to be successful. Organizational culture is a set of values, beliefs, and ways of thinking shared by members of the organization (Schein, 2010). According to Gliddon (2006), “as innovations become more radical, management of organizational culture is key” (p. 20). Innovation leaders are able to foster and promote organizational cultures that spark creativity and risk-taking, motivate and reward employees to think out of the box, and channel ideas to increase stakeholder value (Ahmed, 1998). However, these characteristics are not easily replicated by those organizations ...
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