Book description
The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.
Table of contents
- Cover
- Title Page
- Copyright
- Acknowledgments
- Introduction
- PART 1 The Relationship between Innovation and Export in SMEs
- PART 2 PE2I, or How to Model Synergies
- Conclusion
- References
- Index
- End User License Agreement
Product information
- Title: Innovation and Export
- Author(s):
- Release date: December 2021
- Publisher(s): Wiley-ISTE
- ISBN: 9781786306203
You might also like
book
FT Essential Guide to Making Business Presentations
The critical knowledge you need to plan, write and deliver your next presentation with maximum impact. …
book
Managing Innovative Projects and Programs
It has been estimated that over 75% of the innovative projects that begin through the Innovation …
book
The Innovative Business School
This book formulates a blueprint for the innovative business school of the next decade, with proposed …
book
Industry 4.0 in Small and Medium-Sized Enterprises (SMEs)
Focusing on the broader areas of Industry 4.0 as it applies to small and medium-sized enterprises …