6. Innovation Life Cycle Disruption
The innovation life cycle is intended to represent the “normal flow” of innovation relative to a particular product. Unfortunately, this “normal flow” results in very negative results. As we saw in Figure 3.10, to continue positive innovation, it is necessary to disrupt this normal flow and thereby restart the innovation life cycle.
This chapter will focus on how to resolve the causes identified in Chapter 4, “Business Life Cycles,” and disrupt the innovation life cycle.
Thinking Outside the Box
No book on innovation would be complete without at least some discussion of the concept of “thinking outside the box.” It has become a favorite mantra for many relative to the concept of innovation.
Three questions ...
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