4 Old media to new in health: from information to interactivity
Abstract: This chapter examines the ways in which new media are altering how individuals engage with the healthcare system and their own health. It examines how traditional print and electronic information (radio/TV) have typically functioned as personal health references; how that has changed; how apps and websites in a Web 2.0 world have assumed some of those functions and other unique capabilities related to availability, scope and personalization of information; and how old and new media interact. It examines provider control of messaging versus online patient communities and specific motivators for behavior change that are independent ...
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