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Social Network Relationships and Structures

In this chapter, many of the fundamental network relationships and structures are presented in the context of information spread through social media linked individuals and groups. Core social networks relationship terminology, such as symmetry, directionality, intermediary relationships, and network complexity are addressed. Relationship structures, such as dyadic, triadic, and balanced relationships are also summarized in simple terms. The concept of homophily and filter bubbles as communication echo chambers are described using a modern example: the dwindling trust in mass media. The chapter concludes with ...

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