| 8 | Cooperation and Compatibility |
Armed with an understanding of how positive feedback works and informed by historical precedent, we are now ready to explore in depth the different strategies for competing in network markets. This chapter focuses on the openness strategies, open migration and discontinuity, which are fundamentally based on cooperation with allies. The next chapter focuses on the control strategies, controlled migration and performance play, in the context of a battle between incompatible technologies.
Strategy in network markets is distinct from strategy in markets for information content, not to mention traditional industrial markets. Figuring out early on who are your allies, and who are your enemies, is especially important ...
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