You’re in the Business of Information
An introductory chapter stressing the importance of information to any business and how good decisions are made based on data.
Keywords
business intelligence; data warehousing; information management; big data; information architecture; performance management; leadership
The book is about managing bet-your-business data about customers, products, finances, suppliers, employees, vendors, etc. and all manner of transactions. The possibilities for exploiting this data have increased exponentially in the past decade. It used to be we would try to put everything in a data warehouse (discussed in the next chapter.) ...
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