Chapter 3Methods for Monetizing Information
A few years ago, my family decided to move from one of the western suburbs of Chicago to one of the northern townships about 30 miles away. As with anyone who sells a house via a realtor in the U.S., the listing in the multiple listing service (MLS) database is more-or-less public information available from real estate company or real estate aggregator (e.g., Zillow, Realtor.com) websites. If you have experienced the dreaded process of selling a home lately, you will recall being inundated with mailings from real estate companies, mortgage brokers, moving companies, and other businesses looking to latch onto your move. It seemed every local business related to moving or home buying had contacted us, ...
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