Chapter 3
Art versus Science
Artistic Freedom versus Communication
Overview
The aim of this chapter is to outline the importance of design and the ability to strike a balance between a robust and repeatable data-driven approach when designing an infographic. This chapter explores the combination of being a data artist while still being a data scientist. We look at how graphic design sensibilities are useful in business today when they don’t take away from the clarity of the message being shared from the data.
Audience
This chapter is designed for all SAS skill levels and is an important foundation for the ...
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