ABOUT THE AUTHORS
T. Bettina Cornwell (Ph.D. in marketing, The University of Texas) is the Philip H. Knight Chair in the Lundquist College of Business at the University of Oregon. She also serves as Head of the Department of Marketing. Her research focuses on marketing communications and consumer behavior and often includes international and public policy emphases.
Bettina’s research has appeared in the Academy of Management Review, Journal of Advertising, Journal of Consumer Research, Journal of Experimental Psychology: Applied, Journal of the Academy of Marketing Science, and Journal of Marketing. The second edition of her book, Sponsorship in Marketing: Effective Partnerships in Sports, Arts and Events was published with Routledge in 2020. ...
