PART ITHE 5-MINUTE, $15 CUREOn Efficiency and Compassion
My goal is to spread the Aravind model to everynook and corner of India, Asia, and Africa; wherever thereis blindness, we want to offer hope. Tell me, what is thisconcept of franchising? Can’t we do what McDonald’s andBurger King have done?
—Dr. V, in an interview from “Aravind Eye Hospital,Madurai, India: In Service for Sight” (Harvard Business Schoolcase study), by V. Kasturi Rangan, 1993
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