foreword

September 1, 2010. On my guestroom doorsill at the Hilton Orlando Bonnet Creek. The USA Today cover story: “Stadium vs. Home: Can the NFL make being there match what’s on TV?” The newspaper quoted fans who said they would rather stay put—saving money, avoiding traffic, having easier and cheaper access to food and beverage, as well as enjoying a better overall football-viewing experience via their HDTVs. (One former season-ticket holder boasted of having five television screens—and presumably five different games—on simultaneously.) NFL Commissioner Roger Goodell, recognizing the rising competition between the in-person and from-home experiences, commented, “We have to bring technology to our stadiums to make that experience better.” ...

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