Independent Filmmaking and Digital Convergence

9Project Organization

The overall organization of a transmedia project is inextricably linked to the goal and nature of the project, which also relate to the pertinent revenue and funding models. As outlined earlier, most projects generally fall into either the commercial or the artistic category. Commercial transmedia projects rely on generating revenue through some type of sales, or on the basis of subscription to a service. Alternately, if they are merely transmedia marketing projects—like an advertising campaign—a brand or company can pay for them. Artistic projects often rely on the project being fully funded up front, and giving the finished product away for free. Such is the case with many grant-funded or crowdfunded works. It is also ...