Introduction to the Third Edition
Universal Challenges, Universal Solutions
What’s past is prologue.1
The Tempest
William Shakespeare
This book, together with Presenting to Win: The Art of Telling Your Story and Designing Your Slides and The Power Presenter: Techniques, Style, and Strategy to Be Suasive, the other two books in this trilogy, culminates a complete foundational methodology to master all the essential skills in any presentation. Readers of the first two books will be familiar with the concept of Audience Advocacy®, the overarching principle that presenters must advocate their audience’s interests as much as—if not more than—their own, a viewpoint that applies to all the essential elements of any presentation:
Rather than tell a ...
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