In Search for the Soul of International Business

In Search for the Soul of International Business

by Professor Michael R. Czinkota
Released October 2018
Publisher(s): Business Expert Press
ISBN: 9781949443127

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Book description

A New World Order has begun for trade and globalization. Inundated with constant information, new concepts, and endless data, individuals are caught in the whirlwind of a fast-paced world, often without the ability to stop and think, particularly when it comes to issues of the soul. I consider the soul the center of our activities and inspirations.

If one says of an individual, “his soul has left him,” one connotes death. This also will apply to societies and corporations. Are we willing to permit the gradual march toward solitude with all the accompanying sharp cutting edges? Will the balloon go up? The reader can judge. I hope to supply the content here.

With a foreword by Ambassador Laszlo Szabo, a preface by the Rev. Horkan, and the humorous yet pensive illustrations by award-winning cartoonist David Clark, this book increases one’s ability to gain a comprehensive understanding of the most pressing international business and trade issues that the world faces today.

Table of contents

  1. Cover
  2. Half-title Page
  3. Title Page
  4. Copyright
  5. Dedication
  6. Contents
  7. Foreword
  8. Preface
  9. Acknowledgments
  10. Introduction
  11. Part I On Touching the Good Soul
    1. Chapter 1 The Soul and the Curative Marketing Concept
    2. Chapter 2 Freedom and Globalization: Simultaneously Possible
    3. Chapter 3 Why International Marketing Strengthens Freedom
    4. Chapter 4 Culture Awareness Matters
    5. Chapter 5 From Body to Soul: United Airlines to Volkswagen Engines
    6. Chapter 6 St. Valentine’s Day—More than Dates and Roses
    7. Chapter 7 For Marketing, Christmas Is a Growing Global Phenomenon
    8. Chapter 8 The Impact of Trust Bridges on Business
  12. Part II On the New World
    1. Chapter 9 The Soul: Where Modern Society Fails
    2. Chapter 10 New World, New Policy
    3. Chapter 11 Brexit and the United States
    4. Chapter 12 Dumping Penalties: Give to Caesar What You Owe to Caesar
    5. Chapter 13 What Do I Owe Ya?
    6. Chapter 14 How Psychic Distance Impacts Trade
    7. Chapter 15 What Art Tells Us About the Global Economy
    8. Chapter 16 How Tax Cuts Help U.S. Companies to Go Abroad
    9. Chapter 17 Buy American, Hire American
    10. Chapter 18 Entrepreneurial Money Produces Residency Permits
  13. Part III On Terrorism and Its Impact on International Business and Trade
    1. Chapter 19 Marketing Across Borders Under Conditions of Terrorism
    2. Chapter 20 Time to Limit the Pay-Off for Terrorists
    3. Chapter 21 Search For Corporate Effects of Terrorism
    4. Chapter 22 Does Terrorism Cause Poverty? Or the Reverse?
    5. Chapter 23 The International Supplier Conundrum
    6. Chapter 24 Future Research on and Preparation for Terrorism
    7. Chapter 25 Let the Body Catch Up with the Soul
  14. Part IV On Trade and Its Future
    1. Chapter 26 Great Things Can Happen, and Not Just for America
    2. Chapter 27 Tariffs Can Be Useful
    3. Chapter 28 Free Trade Zones and Counterfeit Goods
    4. Chapter 29 From Rome to Geneva: On the Significance of Trade
    5. Chapter 30 The Case for Cuban Engagement
    6. Chapter 31 Balance Trade by Boosting Exports Through Government Promotion
    7. Chapter 32 Needed: A New National Export Policy
    8. Chapter 33 The United States and the United Kingdom Must Face New Work Challenges with New Policies
    9. Chapter 34 Global Medical Tourism
    10. Chapter 35 Letting the Soul Lead the Way
  15. Sources
  16. Index
  17. Backcover

Product information

  • Title: In Search for the Soul of International Business
  • Author(s): Professor Michael R. Czinkota
  • Release date: October 2018
  • Publisher(s): Business Expert Press
  • ISBN: 9781949443127