Chapter 2. Business Modeling for a Digital Planet1
1This chapter is based on research into business models for the digital economy by Dr Catherine E. A. Mulligan and Dr Robert Houghton, funded by RCUK through the Horizon Digital Economy Research grant EP/G065802/1.
2.1. Introduction
A common statement regarding IMS is the apparent lack of business models associated with it, that it might be a “solution in search of a problem to solve”. This chapter is dedicated to dispelling those myths and aims to highlight the “evolution of value” within the communications industries and shed light on the emerging global economy. A further motivation for the present chapter is to extend the discussion of IMS beyond the widespread view of it being merely a replacement ...
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