All projects need sponsors to serve the role of “owning” the project outcome and working with the project manager to control the project boundaries and provide management support and perspective for key decisions. Smaller, simpler, less significant projects may have the sponsor role filled informally by line or functional managers. As projects become more complex and more important to an organization, sponsors become more critical for project success and sponsor responsibilities grow. The most important projects or programs gain tremendous advantage from having a senior executive formally assigned to serve in the role of executive sponsor. This chapter explains the importance of executive sponsorship and ...
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