A credible modern book about sponsorship needs four ingredients that are hard to find in a single individual:
1. An executive who has implemented sponsorship in the real world on a national scale (depth—Dawne)
2. A consultant who has worked with a variety of organizations of different sizes and industries to implement and refine sponsorship programs (breadth—Payson)
3. An academic who is familiar with recent literature and the evolving role of the project sponsor (book learnin’—Dawne)
4. Someone who can communicate ideas clearly and concisely in writing (at this point we both point nervously at one another and look at the ground)
Dawne and Payson bring a combined 80 years of work experience to this book project, our ...
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