BRAINSTORMING | Encouraging the Impossible Idea
If you want to come up with truly new, innovative ideas, you cannot, as John Bielenberg has said when describing the concept of "Thinking Wrong," follow “pre-existing synaptic pathways in the creative process. Artists need to be ALLOWED and even ENCOURAGED to
think different.”
We’ve already discussed the challenges the inner censor imposes on creative thought—how many times have you tried to come up with an idea only to think that it’s stupid or will never work? This judgment prevents ideas from flowing freely. Deferring judgment is ...
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