By Alexa Colyer
Building marketing systems based on the value you provide your customers enables a zero-lift ecosystem of content creation, communication, and brand equity. Your team’s marketing is driven from the actions you take to create value for others. Your team is a brand—you must build it, defend it, and enable it.
If you are self-employed, an individual contributor, or a leader of a small- to mid-size team who wants to understand the importance of the value you and your team generate and how that builds your value-based marketing system, then this chapter is for you.
There is a high probability you don’t have the resources, capacity, or funds to have a large marketing team. What you do have is ...
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