INDEX

Page numbers followed by t refer to tables.

Accenture, 88

acquisitions, 36, 98, 111, 120, 130, 136, 152, 157, 161, 162163, 180, 182

advertising, 4142

Amazon.com, 9, 87, 91

angel investors, 76, 97, 106, 119, 141, 146. See also investors

Apple, Siri’s sale to, 1, 9, 2223, 164

Arnold, Jim, 10

artificial intelligence (AI)

market opportunities using, 2, 46, 110

Siri development and, 10, 11, 1219, 22, 91, 163, 181

AT&T, 29, 30, 45, 124, 136

base camp, 116, 134

BASF, 174

beachhead market, 85, 134

BEA Systems, 153157

Bell Laboratories, 153

Bell telephone operating companies, regional (RBOCs), 31, 45, 52, 53

benefits, in NABC analysis, 180182

benefits statements

business plans with, 81, 9697

presentation to investors on, 102

Bercow, Doug, ...

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