Conclusion
What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others.
—Pericles
THE QUESTIONS YOU ASK YOURSELF WHEN YOU’RE WRITING a book are similar to the questions you ask when you’re starting a venture: What kind of market problem am I finding a solution for? Who are the customers? What’s the job to be done? In our case, we wanted to write an overview of the approach we and others followed to create breakthrough ventures—ventures that not only create wealth, but also, as a first order of business, substantially improve the way people live and work.
You need not develop venture concepts and products and adapt them to the market by trial and error. We do not support this culture of failure. ...
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